81% of businesses use videos as a marketing tool.
Don't fall behind.

TrueView In-stream Ads

skippable ads can promote before, during, or after a YouTube video and other Google Display Networktems.

Outstream Ads

Outstream Ads are designed
to increase your video reach
by muting the ads at
the beginning.

Non-Skippable In-Stream Ads

Non-skippable in-stream Ads require viewers to watch the entire message for 15 seconds without skipping the video ads.

// About

The Different Formats of Video Ads on Google

// FAQ

Frequently Asked Questions

You can target a specific audience for YouTube Ads which is suitable for your business. For example, classifying into different demographic groups, audience’s interest, and remarketing list.

YouTube is the second largest search engine around the world and one of the most influential platforms. YouTube Ads provide different opportunities for you to attract similar audiences and expand your audience. a chatting platform, WeChat is similar to WhatsApp; As a micro-blogging platform, Weibo is similar to Facebook; And as an e-Commerce platform, Xiaohongshu is similar to Instagram.! 

There are a total of six formats for YouTube Ads. You can choose the one which matches your business and strategy. TrueView In-stream Ads are the most common YouTube Ads since you only pay when users capture the YouTube Ads.

YouTube Ads can be innovative by choosing the right ad format and the length of the video ad. These make your YouTube Ads more creative and attractive with titles and images which can engage with your target audiences easily.

The format, bidding selection, and target audience will affect YouTube Ads cost. You can choose from six formats for your YouTube Ads. Since Google does not set a specific price for YouTube Ads, your budget is flexible for the bidding. Target audience can obviously affect the cost of YouTube Ads.

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