81% of businesses use videos as a marketing tool.
Don't fall behind.
YouTube is one of the most popular video streaming websites in the world. There are over 2.6 billion people accessing YouTube once a month in 2021, representing more than 50% of all social media users, accumulating over 1 billion hours of watch time on YouTube. Since YouTube services are available in more than 100 countries, watching YouTube has become a global interest.
* Reference：Statista, The Hollywood Reporter, Social Media Examiner
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You can target a specific audience for YouTube Ads which is suitable for your business. For example, classifying into different demographic groups, audience’s interest, and remarketing list. Your Youtube Ads will reach your audience with the selected parameters.
YouTube is the second largest search engine around the world and one of the most influential platforms. YouTube Ads provide different opportunities for you to attract similar audiences and expand your audience. They have a wide reach and can be visually and audibly appealing, so YouTube Ads can provide an engaging experience for potential customers.
There are a total of six formats for YouTube Ads. They are:
– Skippable in-stream ads – In-feed video ads
– Non-skippable in-stream ads – Masthead ads
– Bumper ads – Responsive display ads
You can choose the one which matches your business and strategy. TrueView In-stream Ads are the most common YouTube Ads since you only pay when users capture the YouTube Ads.
If your company would like professional advice on choosing which YouTube Ad formats suit your business, you may consult with our YouTube Ads team in the R-Digital agency.
YouTube Ads can be innovative by choosing the right ad format and the length of the video ad. These make your YouTube Ads more creative and attractive with titles and images which can engage with your target audiences easily.
The format, bidding selection, and target audience will affect YouTube Ads cost. You can choose from six formats for your YouTube Ads. Since Google does not set a specific price for YouTube Ads, your budget is flexible for the bidding. Your target audience can obviously affect the cost of YouTube Ads, as well as the volume and scale of different parameters that you decide to focus on for your YouTube Ads.