The Different Formats of Video Ads on Google.
// About
Skippable ads can promote before, during, or after a YouTube video and other Google Display networks.
TrueView In-stream Ads
Non-skippable in-stream Ads require viewers to watch the entire message for 15 seconds without skipping the video ads.
Non-Skippable In-Stream Ads
Outstream Ads are designed
to increase your video reach
by muting the ads at
the beginning.
YouTube is one of the most popular video streaming websites in the world. There are over 2.6 billion people accessing YouTube once a month in 2021, representing more than 50% of all social media users, accumulating over 1 billion hours of watch time on YouTube. Since YouTube services are available in more than 100 countries, watching YouTube has become a global interest with large customer base.
YouTube User Statistics.
// Usage
Most visited website
2nd
Most used social media platform for marketers
5th
YouTube Ads Revenue in USD
$28.8B
of marketers employ YouTube Ads
55%
of YouTube Ads turn to conversions
84%
* Reference：Statista, The Hollywood Reporter, Social Media Examiner
You can target a specific audience for YouTube Ads which is suitable for your business. For example, classifying into different demographic groups, audience’s interest, and remarketing list. Your Youtube Ads will reach your audience with the selected parameters.
YouTube is the second largest search engine around the world and one of the most influential platforms. YouTube Ads provide different opportunities for you to attract similar audiences and expand your audience. They have a wide reach and can be visually and audibly appealing, so YouTube Ads can provide an engaging experience for potential customers.
There are a total of six formats for YouTube Ads. They are:
- Skippable in-stream ads - In-feed video ads
- Non-skippable in-stream ads - Masthead ads
- Bumper ads - Responsive display ads
You can choose the one which matches your business and strategy. TrueView In-stream Ads are the most common YouTube Ads since you only pay when users capture the YouTube Ads.
If your company would like professional advice on choosing which YouTube Ad formats suit your business, you may consult with our YouTube Ads team in the R-Digital agency.
YouTube Ads can be innovative by choosing the right ad format and the length of the video ad. These make your YouTube Ads more creative and attractive with titles and images which can engage with your target audiences easily.
The format, bidding selection, and target audience will affect YouTube Ads cost. You can choose from six formats for your YouTube Ads. Since Google does not set a specific price for YouTube Ads, your budget is flexible for the bidding. Your target audience can obviously affect the cost of YouTube Ads, as well as the volume and scale of different parameters that you decide to focus on for your YouTube Ads.
Frequently Asked Questions.
Cost-effective
YouTube Ads are a form of pay-per-click advertising (PPC) PPC. This technique is lucrative because you only need to pay when someone clicks your YouTube ad. You may also choose the amount you are willing to pay. Therefore, YouTube Ads are a relatively cost-effective marketing strategy.
More Engaging Advertisements
YouTube Ads are usually presented in video advertisements, which is a great way to make your content memorable and more engaging for viewers. People are bombarding by ads every day, so you will need your ads to stand out and grab their attention. Your potential customer and customer engagement will increase after creating an unforgettable and effective Youtube ads, that will be beneficial to your business.
Customizable Youtube Ad Content
There are many ways to express your Youtube ad content, by connecting emotionally with your audience with relatable Youtube Ads, or focusing on your brand’s area of expertise with an informative and concise Youtube Ad.
Measure Your Success Easily
Youtube Ads is user-friendly for advertisers. You may check if you are reaching the selected audience effectively. The features in Google Ads account includes views tracking, costs, and budget details. You may also visit the "Analytics" tab in your YouTube account to understand about your viewers, such as you can see the titles and durations watched by your customers.
Benefits of YouTube Ads.
// Benefits
