When is it the right time
To Use YouTube Video Ads?
When You have A Quality Video
We could not tell you how many times we had clients asking if they could do YouTube ads when they do not have quality materials for it. In order for YouTube Video Ads to work, your video must be engaging, high-quality, and memorable.
Want To Spread Mass Awareness
YouTube Video Ads are not meant for chasing conversions period (or at least in the short run). No matter if you use CTA or not, it is not enough to justify chasing conversion with this platform. It is the most effective when it is used to greatly increase brand and product awareness.
Excess of Budget
We normally would only recommend YouTube Video Ads when other platforms (SEM,GDN, Social Media) are already in place or have significant budget put into them. There have been however, special cases in which YouTube Video Ads were recommended over other platforms.
As mentioned, there are tons of different formats you can choose and use with Google Video Ads. Furthermore, it is sometimes difficult to know when is the best time to choose this platform over others. Hence, our specialist team will come in and not only to give advise, but also execute the best strategy and campaigns for you.