One of the most competitive tools for building brand awareness, increasing website traffic, and driving purchases, in-store visits, leads, and phone calls.

// About

What is the Universal App Campaign?

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Universal App Campaign is an automated platform promoting your apps across Google’s largest properties including Google Search, YouTube and Google Display Network (GDN). It enables your company to drive installations and in-app conversion actions. As the only platform for you to advertise mobile app installs on Google’s products, it helps identify the targeted users for your app.

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// Reasons

Why is the Universal App Campaign Agency needed?

We are one of the digital marketing agencies in Hong Kong who provide Universal App Campaign service. Agencies have a better understanding of the advertising world in both local and international markets, in which we can better allocate different resources to choose the correct combination of the Universal App Campaign types. As an Universal App Campaign Agency, we have in-depth experience in what it takes to succeed on these platforms and can help ensure that your campaigns are set up to perform. We will take all factors into consideration and help create an optimized plan for various clients to run the campaign smoothly.

// Reasons

What is the
Universal App Campaign?

Utilize image and videos

Add different sizes of images and videos to the Universal App Campaign to show across various products. More variety of ads can ensure Google to display more ads combinations.

Check the ads report regularly

Monitor your Universal App Campaign to see which asset performs the best. Make amendments for the low performing ads to improve the conversion rate.

Ensure full asset coverage

Universal App Campaign ads can be shown on YouTube, Google Play, Google Display Network (GDN) and Google Search Network. To fully utilise Universal App Campaign, it is suggested to make different types and sizes of ads such as text, videos and images for more opportunities.

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// FAQ

Frequently Asked Questions

You can select one of the three types in the Universal App Campaign. App installs generate ads in order to attract users to install your app. App engagement offers users who have already installed your app and guides the users to a targeted landing page. App pre-registration is for Android only which is mainly boosting the interest and awareness of the upcoming apps.

The Google Ads under the Universal App Campaign will appear over Google search pages, including YouTube, Google Play, Google Search Network, Google Display Network (GDN), etc.

You are required to provide text, a budget for the Universal App Campaign, languages, and locations for Google Ads. Note that at least one image, one video, and HTML5 assets are needed.

App Store listing is essential since search engines like Google will read the provided information in the App Store and decide the audiences. The listing can drive your target audiences and attract similar audiences which will increase the click-through rate for your Universal App Campaign.

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