Show your product to the right people at the right time.
Google Shopping Ads are ads that include rich product information, such as a product image, price, and product details. You can customize your ad content and set a budget to drive conversions and sales to your E-commerce. With Google Shopping Ads, a low cost-per-click but high click-through rates digital marketing strategy, potential customers are more likely to search for your product and browse through the details once it appears in a visual format placed on the top of the search page.
Google Shopping Ads provide a number of benefits for retailers looking to sell their products online as an e-commerce business.
Before you think of doing shopping ads, first make sure you are eligible to do so.
Below are the three main criteria you need to meet in order to start a shopping ads campaign.
Instead of wasting your time figuring out if you are qualified to start a shopping ad campaign, or finding the best approach to start one, our Digital Specialists will do the checklist for you and let you know how to go from there. As mentioned, there are a lot of options when it comes to digital advertising. We are here to help guide you on the best way to make your campaign cost effective.
Did you know, having Google Shopping Ads and Search Ads at the same time would be more beneficial than one or the other?
When consumers are faced with both Shopping & Text Ads, compared to just one type of ad, they are more likely to …
Our digital marketing agency can help you establish both Google Shopping Ads and Search Ads seamlessly and effectively so as to maximize your brand return on advertising spend (ROAS).
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Google Shopping Ads works with the existing Merchant Center product data and determines search engines to present the Google Shopping Ads. Google will link users’ search with Google Shopping Ads.
There are three types of Google Shopping Ads.
Product Shopping Ads are generated with the submitted product data in the Merchant Center. Showcase Shopping Ads are built by classifying similar products.
Local Inventory Shopping Ads are designed by generating feed data and approaching users through Google Display Network (GDN).
Google Shopping Ads will usually appear on the shopping tab on search engines, Google search results, and Google Display Network (GDN), including YouTube and Gmail. They appear above Google Search Ads and organic results in search engine results pages (SERP), which makes this appealing to both potential customers and advertisers.
Google Shopping Ads help you to reach more potential customers, especially since they appear to Internet users who are intending to purchase products instead of just roaming the Internet. Google Shopping Ads also provide a high return. When Google Shopping Ads are targeted, the performance of your business will increase, leading to a better conversion rate.
Google Shopping Ads can increase about 85% of paid traffic for online sellers. Google Shopping Ads provide great opportunities for online sellers who know how to optimize the Ads well. Here at R-Digital, we can help your company fully utilize Google Shopping Ads to support th growth of your online business.