BOOST YOUR SALES WITH
GOOGLE SHOPPING ADS
Show your product to the right people at the right time.
// About
What are Google Shopping Ads?
Google Shopping Ads are ads that include rich product information, such as a product image, price, and product details. You can customize your ad content and set a budget to drive conversions and sales to your E-commerce. With Google Shopping Ads, a low cost-per-click but high click-through rates digital marketing strategy, potential customers are more likely to search for your product and browse through the details once it appears in a visual format placed on the top of the search page.
// About
Are Google Shopping Ads for You?
Google Shopping Ads provide a number of benefits for retailers looking to sell their products online as an e-commerce business.
Boost traffic to your website
Improve quality
leads
Promote your local & online inventory
Hong Kong is shopping online.
// About
What are the benefits of Google Shopping Ads?
Stand out and grab attention
Google Shopping Ads draw in shoppers and differentiate advertisers as they don’t appear in Google’s standard search results.
Improved conversion rate
According to research on Google Shopping Ads, Shopping ads have 30% higher conversion rates on desktops than text ads.
Better Qualified Leads
In contrast to text ads, Google Shopping Ads show the details of your product, including photos, price, function, and more.
Broader online presence
Google Shopping Ads can appear more than once for a given user search, such as showing a Shopping ads and a text ads at the same time.
// About
Shopping Ads Criteria
Before you think of doing shopping ads, first make sure you are eligible to do so.
Below are the three main criteria you need to meet in order to start a shopping ads campaign.
Have a retail goods or e-commerce website
No policy violations in your shopping feed
Have the right data that matches
This is where R-Digital comes in and help.
Instead of wasting your time figuring out if you are qualified to start a shopping ad campaign, or finding the best approach to start one, our Digital Specialists will do the checklist for you and let you know how to go from there. As mentioned, there are a lot of options when it comes to digital advertising. We are here to help guide you on the best way to make your campaign cost effective.
Two types of ads at once?
Did you know, having Google Shopping Ads and Search Ads at the same time would be more beneficial than one or the other?
When consumers are faced with both Shopping & Text Ads, compared to just one type of ad, they are more likely to …
- 90% visit a website
- 83% make a purchase
- 77% visit a product page
- 73% add to cart
- 75% search for brand
Our digital marketing agency can help you establish both Google Shopping Ads and Search Ads seamlessly and effectively so as to maximize your brand return on advertising spend (ROAS).
Ready to build something worthwhile?
Get free Google shopping ads tips, news and inspiring ideas right to your inbox.
// FAQ
Frequently Asked Questions
How do Google Shopping Ads work?
Google Shopping Ads works with the existing Merchant Center product data and determines search engines to present the Google Shopping Ads. Google will link users’ search with Google Shopping Ads.
What are the different types of Google Shopping Ads?
There are three types of Google Shopping Ads.
Product Shopping Ads are generated with the submitted product data in the Merchant Center. Showcase Shopping Ads are built by classifying similar products.
Local Inventory Shopping Ads are designed by generating feed data and approaching users through Google Display Network (GDN).
Where do Google Shopping Ads appear?
Google Shopping Ads will usually appear on the shopping tab on search engines, Google search results, and Google Display Network (GDN), including YouTube and Gmail. They appear above Google Search Ads and organic results in search engine results pages (SERP), which makes this appealing to both potential customers and advertisers.
Why should you use Google Shopping Ads?
Google Shopping Ads help you to reach more potential customers, especially since they appear to Internet users who are intending to purchase products instead of just roaming the Internet. Google Shopping Ads also provide a high return. When Google Shopping Ads are targeted, the performance of your business will increase, leading to a better conversion rate.
Can Google Shopping Ads increase sales?
Google Shopping Ads can increase about 85% of paid traffic for online sellers. Google Shopping Ads provide great opportunities for online sellers who know how to optimize the Ads well. Here at R-Digital, we can help your company fully utilize Google Shopping Ads to support th growth of your online business.
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