BOOST YOUR SALES WITH
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GOOGLE SHOPPING ADS

Show your product to the right people at the right time.

// About

What is Google Shopping Ads?

Google Shopping Ads are ads that include rich product information, such as a product image, price, and detail information. You can customize your ads content and set a budget to drive conversions and sales to your E-Commerce. With Google Shopping Ads, a low cost-per-click but high click-through rates digital marketing strategy, potential customers are more likely to search your product and browse the details once it appears in a visual format placing on the top of the search page.

// About

Are Google Shopping Ads for You?

Shopping ads are ads that include rich product information, such as a product image, price, and merchant name.

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Boost traffic to your website

Improve quality
leads

Promote your local & online inventory

Hong Kong is shopping online.

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Hong Kong e-commerce market size
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online shoppers currently in the city
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of queries on google.com are new everyday

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Benefits of Google Shopping Ads?​

Stand out and grab attention

Google Shopping Ads are useful for both shoppers and advertisers as they don’t appear in Google’s standard search results.

Improved conversion rate

According to research on Google Shopping Ads, Shopping ads have 30% higher conversion rates on desktops than text ads.

Better Qualified Leads

In contrast to text ads, Google Shopping Ads show the details of your product, including photos, price, function, and more.

Broader online presence

Google Shopping Ads can appear more than once for a given user search,such as showing a Shopping ads and a text ads at the same time.

// About

Shopping Ads Criteria​

Before you think of doing shopping ads, make sure you are first eligible to do so.
Below are the three main criteria you need to meet in order to start a shopping ads campaign.

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Have a retail goods or e-commerce website

Make sure your website has a returns policy and contact details. Google Shopping Ads are not eligible if your website is about travel, services, vehicles or pets. If your website cannot deliver to home, is only an app for users ,or users have to log in for further details, it is also not eligible for Google Shopping Ads.
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No policy violations in your shopping feed

You can not advertise weapons, tobacco, etc. Not a pharmaceutical and in some cases, healthcare brand. Moreover, you cannot advertise products that enable dishonest behavior.
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Have the right data and the data matches

The last criteria is to make sure you have high quality images. Furthermore, make sure you can meet data feed specifications. Prices can be in local or other currencies. And finally, make sure there are no blocks on Google Center or else the Google Shopping Ads would not be able to show on top of the organice result page.

This is where R-Digital comes in and help. ​

Instead of wasting your time figuring out if you are qualified to start a shopping ad campaign, or the best approach to it, our Digital Specialists would do the checklist for you and let you know how to go from there. As mentioned, there are a lot of options when it comes to digital advertising. We are here to help guide you on the best way to make your campaign cost effective.

Two types of ads at once?

Did you know, having Google Shopping Ads and Search Ads at the same time would be more beneficial than one or the other?

When consumers are faced with both Shopping & Text Ads, compared to just one type of ad, they are more likely to …

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// FAQ

Frequently Asked Questions

Google Shopping Ads works with the existing Merchant Center product data and determines search engines to present the Google Shopping Ads. Google will link users’ search with Google Shopping Ads.

There are three types of Google Shopping Ads. Product Shopping Ads are generated with the submitted product data in the Merchant Center. Showcase Shopping Ads are built by classifying similar products. Local inventory ads are designed by generating feed data and approaching users through Google Display Network (GDN).

Google Shopping Ads will usually appear on the shopping tab on search engines, Google search results, and Google Display Network (GDN), including YouTube and Gmail.

Google Shopping Ads help you to reach more potential customers. Google Shopping Ads also provide a high return. When Google Shopping Ads are targeted, the performance of your business will increase, leading to a better conversion rate.

Google Shopping Ads can increase about 85% of paid traffic for online sellers. Google Shopping Ads provide opportunities for online sellers by optimizing the use of Google Shopping Ads.

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