Google Shopping Ads are ads that include rich product information, such as a product image, price, and product details. You can customize your ad content and set a budget to drive conversions and sales to your E-commerce. With Google Shopping Ads, a low cost-per-click but high click-through rates digital marketing strategy, potential customers are more likely to search for your product and browse through the details once it appears in a visual format placed on the top of the search page.
What are Google Shopping Ads?
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Are Google Shopping Ads for You?
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Google Shopping Ads provide a number of benefits for retailers looking to sell their products online as an e-commerce business.
Boost traffic to your website
Improve quality
leads
Promote your local & online inventory
is shopping online.
Hong Kong
Hong Kong e-commerce market size
5M+
online shoppers currently in the city
6M+
of queries on google.com are new everyday
16%
Shopping Ads Criteria.
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Before you think of doing shopping ads, first make sure you are eligible to do so.
Below are the three main criteria you need to meet in order to start a shopping ads campaign.
Have a retail goods or e-commerce website
Make sure your website has a returns policy and contact details. Google Shopping Ads are not eligible if your website is about travel, services, vehicles or pets. If your website cannot deliver to homes, is only an app for users, or users have to log in for further details, it is also not eligible for Google Shopping Ads.
No policy violations in your shopping feed
You cannot advertise weapons, tobacco, etc. Pharmaceutical companies and some healthcare brands are not eligible for Google Shopping Ads. Moreover, you cannot advertise products that enable dishonest behavior.
Have the right data that matches
Make sure you have high quality images. Furthermore, make sure you can meet data feed specifications. Prices can be in local or other currencies. Make sure there are no blocks on Google Center, or else the Google Shopping Ads will not be able to show on top of the organic result page.
Google Shopping Ads works with the existing Merchant Center product data and determines search engines to present the Google Shopping Ads. Google will link users’ search with Google Shopping Ads.
There are three types of Google Shopping Ads.
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Product Shopping Ads are generated with the submitted product data in the Merchant Center.
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Showcase Shopping Ads are built by classifying similar products.
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Local Inventory Shopping Ads are designed by generating feed data and approaching users through Google Display Network (GDN).
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Google Shopping Ads will usually appear on the shopping tab on search engines, Google search results, and Google Display Network (GDN), including YouTube and Gmail. They appear above Google Search Ads and organic results in search engine results pages (SERP), which makes this appealing to both potential customers and advertisers.
Google Shopping Ads help you to reach more potential customers, especially since they appear to Internet users who are intending to purchase products instead of just roaming the Internet. Google Shopping Ads also provide a high return. When Google Shopping Ads are targeted, the performance of your business will increase, leading to a better conversion rate.
Google Shopping Ads can increase about 85% of paid traffic for online sellers. Google Shopping Ads provide great opportunities for online sellers who know how to optimize the Ads well. Here at R-Digital, we can help your company fully utilize Google Shopping Ads to support th growth of your online business.
Frequently Asked Questions.
Two types of ads at once?
Did you know, having Google Shopping Ads and Search Ads at the same time would be more beneficial than one or the other?
When consumers are faced with both Shopping & Text Ads, compared to just one type of ad, they are more likely to …
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90% visit a website
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83% make a purchase
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77% visit a product page
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73% add to cart
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75% search for brand
Our digital marketing agency can help you establish both Google Shopping Ads and Search Ads seamlessly and effectively so as to maximize your brand return on advertising spend (ROAS).
Instead of wasting your time figuring out if you are qualified to start a shopping ad campaign, or finding the best approach to start one, our Digital Specialists will do the checklist for you and let you know how to go from there. As mentioned, there are a lot of options when it comes to digital advertising. We are here to help guide you on the best way to make your campaign cost effective and save your time.
This is where R-Digital comes in and help.
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What are the benefits of Google Shopping Ads?
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Stand out and grab attention
Google Shopping Ads draw in shoppers and differentiate advertisers as they don’t appear in Google’s standard search results.
Better Qualified Leads
In contrast to text ads, Google Shopping Ads show the details of your product, including photos, price, function, and more.
Improved conversion rate
According to research on Google Shopping Ads, Shopping ads have 30% higher conversion rates on desktops than text ads.
Broader online presence
Google Shopping Ads can appear more than once for a given user search, such as showing a Shopping ads and a text ads at the same time.
