What is Google Display Network?
// About
Google Display Network (GDN) is an enormous collection of over two million websites, applications, and videos where Google Ads can appear. They are another alternative digital marketing practice that is as popular as Google Search Ads. Google Ads that appear on GDN are more geared towards brand prospect awareness.
Google display ads are graphic ads that can contain text, images, GIFs, and other visual elements that are more engaging towards Internet users.
Customizable ads
The Google Display Network reaches over 90% of global Internet users expanding across 2 million websites, blogs, and Google sites like YouTube.
> 90% user reach
The Google Display Network is best suited for campaigns that are geared towards brand awareness, with less audience intent but greater impressions.
Best for brand awareness
Benefits of Google Display Network.
// Advantages
Focus on targeted audience.
Under effective keyword-based selection, Google Display Ads lets you choose your target audience by selecting different criteria, such as age, gender, interests, and location. To strategically show your message to potential customers in the right place, advertisements are displayed based on your selection to not only build brand awareness, but also to reach the right audience at the right time. Google Display Network (GDN) facilitates another compelling strategy in digital marketing – Remarketing. They are ads shown to users that have visited your website who may be new curious visitors or past customers, and a prominent way to target similar audiences and re-engage previous visitors who are most likely to be interested in your products. Google Display Ads can appear in different forms with flexibility to create the perfect solution for businesses.
With 2 million+ websites, a list of targeting options to choose from, and multiple formats to use, Google Display Ads can get hectic to manage and optimize. With R-Digital’s expertise, we will know where to put your ads, the format they should be in, and the targeting options best for the campaign. Other than helping you attract customers to your website, our GDN agency also knows how to turn them into actual customers with the help of conversion tracking and so forth.
How can R-Digital help?
// Why us?
Put your ads on display.
The optimum goal for Google Display Network (GDN) is to convert clickers to customers. Although Display Advertising is associated with images in banners, Google Display Network (GDN) supports several formats of ads, ranging from text-based ads to responsive ads. As a digital marketing agency that is accustomed to using GDN, we promise to utilize Google Display Network (GDN) to let your company take the spotlight with Google Display. By increasing your brand’s visibility, you may reap more clicks on organic listings which are less costly than clicks on the search network.
Simple Tips for GDN Banners.
// Tips
Google Search Ads are provided to users when they search specific keywords and phrases on search engines, while Google Display Ads appear to users based on targeted parameters when they visit the sites over Google Display Network (GDN).
While you can use one or the other, there is an existing blend of both Google Search Ads and Google Display Ads which is remarketing. They are ads shown to users who have shown initial interest in your brand by visiting your website previously or not completing an action. This practice reminds Internet users of your brand and attempts to reintice them. As our Hong Kong agency is adept in managing Google Ad campaigns, we will be able to help your company take advantage of this effective SEM and GDN hybrid tactic to reach out to potential customers.
Google Display Network (GDN) has an extensive reach and volume to help you find new customers and approach existing customers. The data can then be utilized to attract a similar audience. Besides, Google Display Network (GDN) handles more conversions by automation which is to acquire extra conversions and meet your return on investment (ROI). R-Digital has comprehensive knowledge on GDN that can help your company navigate the vast Google Display Network to expand your brand reach and awareness.
There are three most common types of interest targeting in Google Display Network (GDN).
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Affinity audiences are grouped with interests and hobbies such as sports and beauty.
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Custom affinity audiences allow you to target specific audiences with keywords.
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In-market audiences offer you to identify active users and similar audiences who are looking for similar products or services.
If you would like professional ideas and consultation regarding which types of GDN interest targeting best fits your company, you may discuss with our digital marketing agency.
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Traditional Display Ads are the most linked with display advertising which are images with some text.
Responsive Display Ads are based on text, images, etc which use algorithms.
Retargeting Display Ads are used for remarketing that is shown to the previously visited users.
Native Ads are usually designed in the same way.
Social Ads are displayed on social media platforms.
Discovery Ads usually appear on YouTube, Gmail, and Google feeds when potential consumers are usually open to trying out new services and products.Google Display Network is open to various types of Google Display Ads, it is only a matter of understanding your business target demographic. Identify your audience behaviour, needs, and interests. Your business should consider these target customer factors and decide which Google Display Ads to put on GDN. Our GDN experts in R-Digital can help you systematically organize your target objectives and provide streamlined plans to achieve brand growth efficiently.
Frequently Asked Questions.
Why Google Display Network is
cost-effective?
// Google Ads
As mentioned above, the Google Display Network (GDN) is a financially beneficial channel to promote and spread awareness of your brand and/or product. It is inexpensive when compared to Search Engine Marketing (SEM) as there are over 2 million+ websites that have partnered with Google. Hence, this translates to tons of inventory space for banner ads to appear. The great availability of GDN is ultimately what makes it so inexpensive compared to other channels of digital marketing.
With that said, you may think that the Google Display Network (GDN) is not that effective as it can appear on so many different websites and placements. However, what makes GDN so effective is the fact that they have a ton of targeting options to choose from. Targeting options such as choosing specific categories that a person has recently shown interest towards, to the long-term interest of a person, these targeting options can all ensure your ads are shown to the right audience. Hence, making GDN one of the most cost-effective channels for spreading brand and product awareness.
Appear on 2 million+ websites.
According to a Google report, Google Display Network (GDN) includes over 2 million sites that reach over 90% of global internet users. The expansiveness of the Google Display Network (GDN) is appealing to advertisers who are eager to expand their online platform and promote brand awareness.
Cheaper than Search Ads (SEM).
Google Display Network (GDN) is the most extensive strategy for brand promotion, allowing advertisements to reach a vast majority of customers; While SEM focuses on pay-per-click (PPC) on search engines, in which you have to pay for each click from the visitors. It is more costly to choose Search Ads than Google Display Network (GDN) as you need to formulate a balanced budget plan and monitor your bidding costs.
Use less text
Text ads have a much lower click-through rate than image ads. Ads in visual format far overperform text ads and help generate more leads as image ads are naturally more appealing than words.
Use GIF, not JPEG
JPEG can only store images, while GIF images support animation and transparency, which draws more attention and thus more appealing when showing on Google Display Network (GDN).
Increase logo visibility
A logo is a company’s first introduction to customers. Displaying your logo in visible areas can pique the interest of the public and invite them to visit your website.
