Google Display Network reaches 90% of all internet users. Your ads can potentially appear on more than two million different sites and more than 650,000+ apps. Let the world revolve around you.
Google Shopping Ads are ads that include rich product information, such as a product's image, price, and detailed information. You can customize your ads content and set a budget to drive conversions and sales to your E-Commerce. With Google Shopping Ads, a low cost-per-click but high click-through rates digital marketing strategy, potential customers are more likely to search your product and browse the details once it appears in a visual format placed on the top of the search page.
Under effective keyword-based selection, Google Display Ads lets you choose your target audience by selecting different criteria, such as age, gender, interests, and location. To strategically show your message to potential customers at the right place, advertisements are displayed based on your selection to not only build brand awareness, but also to reach the right audience at the right time. Google Display Network (GDN) facilitates another compelling strategy in digital marketing – Remarketing. Ads following visitors around the internet is the way to target similar audiences and re-engage previous visitors who are most likely to be interested in your products. Google Display Ads can appear in different forms to create the perfect solution for businesses.
The optimize goal for Google Display Network (GDN) is to convert clickers to customers. Although Display Advertising is associated with images in banners, Google Display Network (GDN) supports several formats of ads, ranging from text-based ads to responsive ads. As a digital marketing agency, we promise to utilize Google Display Network (GDN) to let your company take the spotlight with Google Display. By increasing your brand’s visibility, you may reap more clicks on organic listings which are less costly that clicks on the search network.
Google Display Network (GDN) includes over 2 million sites that reach over 90% of global internet users according to a Google report. The expansiveness of the Google Display Network (GDN) is appealing to advertisers who are eager to expand their online platform and promote brand awareness.
Google Display Network (GDN) is the most extensive strategy for brand promotion, allowing advertisements to reach a vast majority of customers; While SEM focuses on pay-per-click (PPC) on search engines, you have to pay for each click from the visitors. It is more costly to choose Search Ads than Google Display Network (GDN) as you need to formulate a balanced budget plan and monitor your bidding costs.
As mentioned above, the Google Display Network is a financially beneficial channel to promote and spread awareness of your brand and/or product. It is inexpensive when compared to Search Engine Marketing as there are over 2 million+ websites that have partnered with Google. Hence, this translates to thee fact that there are tons of inventory space for banner ads to appear. This is ultimately what makes it so inexpensive compared to other channels of digital marketing.
With that said, you may think that the Google Display Network is not that effective as it can appear on so many different websites and placements. However, what makes GDN so effective is the fact that they have a ton of targeting options to choose from. Targeting options such as choosing specific categories which a person have recently showed interest towards, to the long term interest of a person, these targeting options can all ensure your ads to be shown towards the right audience. Hence, making GDN one of the most cost effective channels for spreading brand and product awareness.
// Why us
With 2 million+ websites, a list of targeting options to choose from, and multiple formats to use, Google Display Ads can get hectic to manage and optimize. With RDigital’s expertise, we will know where to put your ads, the format they should be in, and the targeting options best for the campaign. Furthermore, other than helping you attract customers to your website. R-Digital also know how to turn them into actual customers with the help of conversion tracking and so forth.
Google Search Ads are provided to users when they search specific keywords and phrases on search engines while Google Display Ads are provided when users visit the sites over Google Display Network (GDN).
Google Display Network (GDN) helps find new customers and approach existing customers which can utilize the data to attract a similar audience. Besides, Google Display Network (GDN) handles more conversions by automation which is to acquire extra conversions and to meet your return on investment (ROI).
You can choose one of three types of interest targeting in Google Display Network (GDN). Affinity audiences are grouped with interests and hobbies such as sports and beauty. Custom affinity audiences allow you to target specific audiences with keywords. In-market audiences offer you to identify active users and similar audiences who are looking for similar products or services.
Traditional Display Ads are the most linked with display advertising which are images with some text. Responsive Display Ads are based on text, images, etc which use algorithms. Retargeting Display Ads are used for remarketing that is shown to the previously visited users. Native Ads are usually designed in the same way. Social Ads are displayed on social media platforms. Discovery Ads usually appear on YouTube, Gmail, etc.
Contextual targeting applies specific keywords to the targeted users and the algorithm will search for similar audiences. Interest targeting will be based on affinity and in-market audiences to select the audiences. Remarketing provides Google Display Ads to the previously visited users.