What is the Google Display Network?
Visual banner ads
Google display ads are visual banner ads that could be seen on Google’s Display Network.
Reaches > 90% users
The Display Network reaches over 90% of global Internet users expanding across 2 million websites, news pages, blogs, and Google sites like Gmail and YouTube.
Best of brand awareness
The display network is best suited for campaigns that are geared towards brand awareness.
What are the Benefits of Display Ads?
Reach the right audience at the right time
A lot cheaper than Search Ads (SEM)
Banner ads are visually pleasing and attractive
Appear in 2 million+ websites
Few Simple Tips for GDN Banners
Let the image speak for itself (use less texts)
Always have your logo visible at all time
The most important message in the last slide of the Gif
Why Google Display Network is Cost Effective.
As mentioned above, the Google Display Network is a financially beneficial channel to promote and spread awareness of your brand and/or product. It is inexpensive when compared to Search Engine Marketing as there are over 2 million+ websites that have partnered with Google. Hence, this translates to thee fact that there are tons of inventory space for banner ads to appear. This is ultimately what makes it so inexpensive compared to other channels of digital marketing.
With that said, you may think that the Google Display Network is not that effective as it can appear on so many different websites and placements. However, what makes GDN so effective is the fact that they have a ton of targeting options to choose from. Targeting options such as choosing specific categories which a person have recently showed interest towards, to the long term interest of a person, these targeting options can all ensure your ads to be shown towards the right audience. Hence, making GDN one of the most cost effective channels for spreading brand and product awareness.