One of the most competitive tools for building brand awareness, increasing website traffic, and driving purchases, in-store visits, leads, and phone calls.
// About
Google Ads is an online form of pay-per-click (PPC) advertising for businesses to promote on different mediums. Google Ads uses different types of pay-per-click (PPC) advertising strategies, including Google Search Ads, Google Shopping Ads, Google Display Ads and more, to provide suitable digital marketing solution for advertisers to customize their budgets and goals. Google determines the position and the place of your ads according to your campaign’s keywords. The major difference between Google Ads and search engine optimization (SEO) is that you only have to pay the amount you have bidded when a visitor clicks on the ads.
// Advantages
// Google Ads
Google Search Ads is a prevalent form of pay-per-click (PPC) advertising in which the advertisement is based on Google Searches.
Google Display Ads are visual banner ads that can be seen on Google Display Network (GDN).
YouTube Video Ads is a strategy of advertising your video content in an attempt to maximize your
user reach.
Google Shopping Ads are ads that include rich product information, such as a product image, price, and detail information.
// Google Ads
For text ads, search partners include hundreds of non-Google websites, as well as Google Video
and other Google sites.
These include Google Search, Google Pay,
Google Shopping, Google Images,
and Google Maps.
// Advantages
Appearing your ads to potential customers can maximize conversions, return on investment (ROI) and sales volume.
Per-per-clicwith Google Ads provides strategic promotion plans to place the ads where searchers can easily find.
The return on investment (ROI) is appealing that your per-per-click (PPC) campaign can have higher conversion rate
// Google Ads
Google Ads Agency helps to monitor your website’s performance and costs. With a team of experts keep studying the market and updating the latest trends, we can create an in-depth tailor-made campaign to precisely target your audience. With the help of our team, we can identify which search network and the type of ads are the most beneficial and effective for your business and marketing campaign. As an Hong Kong Google Ads Agency, we will focus on both local and international market situation, and your business performance to formulate a better campaign for higher conversion rate.With the help of our team, we can identify which search network and the type of ads are the most beneficial and effective for your business and marketing campaign. It is of vital importance to share detailed reports for clients to fine-tune their performance and create exceptional content to attract customers.
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// R-Digital
With the help of our team, we can identify which search network and the type of ads are the most beneficial and effective for your business and marketing campaign. Furthermore, we will study the market and your business to come up with a keyword proposal which will be our suggestion of what keywords you should bid on for your business.
// FAQ
Search engine optimization (SEO) and Google Ads can be done together which can help to rank in search engine result pages (SERP). Search engine optimization (SEO) can increase the organic ranking of your website, while Google Ads can target specific keywords and phrases that promote your website by using keywords and phrases.
Google Ads works under the pay-per-click (PPC) model which is focused on specific keywords and phrases on Google and provides auctions for the keywords. Each bid will decide how much you pay for the users who click on those Google Ads. The bids with Quality Scores which are ranging from 1 to 10 will determine the ranking in search engine result pages (SERP).
The cost of Google Ads depends on your budget. Google Ads does not set a cost for each ad since an auction is applied. The pricing of Google Ads is flexible depending on your budget, business, and strategy, etc. Google Ads does not have many requirements, including contract length.
Basically, there are three types of Google Ads. Search Network campaigns show text ads on the search engine result pages (SERP). Display Network campaigns provide image ads on your website. Video campaigns contain 6 or 15-second video ads which will be shown on YouTube.
In 2018, Google AdWords turned into Google Ads which became a new brand and included a series of campaigns, including Google Search Ads, Google Display Ads, and Google Shopping Ads.
info@rdigital.com.hk
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