Have you ever heard about pay-per-click (PPC) advertising? Have you ever wondered how it can be an advantage of your business? Are you still thinking about which digital marketing strategy to be done? R-Digital, as a digital marketing agency in Hong Kong, we suggest you engage in pay-per-click (PPC) advertising.

What is pay-per-click (PPC)?

Pay-per-click (PPC) is a popular digital marketing strategy in which advertisers are required to pay fees when visitors click on and actively search for your business, products, or services. By comparing to search engine optimization (SEO), pay-per-click (PPC) is paid search advertising and it can generate faster search engine results. In general, pay-per-click (PPC) is a channel of gaining visits with paid for your website, instead of gaining visits organically. 

R-Digital is pleased to build a successful pay-per-click (PPC) campaign for you, but at the very beginning, you should do research and select the right keywords which suit your business, products, or services. After that, the keywords are well-organized and pay-per-click (PPC) is set up for conversions. The selected keywords are essential since they will represent your website. Pay-per-click (PPC) can drive traffic to your website, leading to increased return on investment (ROI) and sales volume.

It is found that 50% of users are more likely to browse the websites through pay-per-click (PPC) advertising than through organic search. Besides, 33% of users are more likely to click on paid search ads than an organic search because these ads are matched with their keyword search directly and usually appear on the top of the search pages. As a result, R-Digital recommends you create a pay-per-click (PPC) campaign which can drive website traffic and the attention of your audience.

Types of pay-per-click (PPC) advertising

• Google Search Ads

Google Search Ads are the most common form of pay-per-click (PPC) advertising which is going to be displayed above or beside the search results on Google, showing what visitors are searching for. As a result, when a visitor searches for your products or services, your ads can be seen at first glance. You have to pay only when the user clicks on the Google Search Ads.

• Google Display Ads

Google Display Ads are not exactly a pay-per-click (PPC) model, but a similar procedure. Google Display Ads include different types of ads such as text-based, media, and banners. You are required to choose the format and targeted audiences for your ads, and determine the budget for the campaign. For every ad placement, an auction is applied for different payment options, including cost-per-click (CPC), cost-per-thousand-impression (CPM), and cost-per-acquisition (CPA). The winner of the auction will automatically charge the lowest amount in order to have a higher ranking than the next advertiser.

• Google Shopping Ads

Google Shopping Ads are shown to the visitors who are interested in your products when they are searching for the keywords. Your products will display in a visual format and place on the top of the Google search page. You only need to pay when the visitors click on your website or examine your local inventory.

• Social Media Ads 

Take Facebook Ads as an example. Facebook Ads have different formats including images and videos, and locations. You have to determine your targeted audience based on demographics, location, interests, etc. You are required to install a Facebook Pixel which permits Facebook for collecting data of your visitors who have visited your website. Facebook Pixel is similar to Remarketing Ads.

• Remarketing

Remarketing Ads will be shown to users who have visited your website previously which can reconnect with users who are interested in your products or services, and drive conversions. Remarketing Ads can be displayed on Google Display Network (GDN), or as Google Search Ads. They are charged on the bidding model automatically.

Reason for doing pay-per-click (PPC) advertising

• Work together with search engine optimization (SEO)

Search engine optimization (SEO) takes time for generating organic ranking after you write the content for your products or services. In such a competitive ranking in search engines, the gap between launching the content and generating organic ranking can be filled in by doing pay-per-click (PPC) advertising. In this situation, R-Digital provides a pay-per-click (PPC) service, together with search engine optimization (SEO), for you to drive website traffic and minimize the time gap. 

• Have a higher placement for ads

Through pay-per-click (PPC) advertising, your business can have higher visibility in search results. When your ads target the right keywords and audiences, the placement of your ads can be higher. Users can search for their interesting products or services by inputting keywords. With a higher placement on search pages, your ads can more easily reach out to your targeted audiences. As a result, the conversion rate will be increased. 

• Target audience effectively

For pay-per-click (PPC) advertising, potential customers are the users who click on your ads. According to Google Analytics for all pay-per-click (PPC) advertising, the user data will be recorded which disclose the insights of your targeted audience. The user data includes searching history, location, gender, age, etc. R-Digital will generate the reports for you to monitor the performance of your pay-per-click (PPC) campaign. Therefore, you can target the audience effectively by utilizing the analyzed data, and attract visitors who are interested in your products or services. 

• Be cost-effective

One of the advantages of operating a pay-per-click (PPC) campaign is the potential of return on investment (ROI). The cost-per-click (CPC) is determined by the bidding selection of keywords. When it compares to the profit, it is valuable as you can earn revenue from the sales. 

• Determine whether in-house or outsource

Both in-house and outsource can be chosen for the pay-per-click (PPC) advertising. However, when it comes to in-house, each pay-per-click (PPC) platform is required to analyze independently, leading to the uncontrollability of the digital marketers. As a result, it is suggested to outsource the pay-per-click (PPC) advertising to a digital marketing agency in Hong Kong, R-Digital. We will provide professional consultation, and generate detailed analysis and reports for you.

• Compete with your competitors

It is suggested for small and medium businesses to do pay-per-click (PPC) advertising in order to grab the attention of the audience. Since many businesses may be dominated by other large companies, the organic ranking may be much lower than the large companies in search engine results pages (SERPs). As a result, aside from working on organic results, if you work on pay-per-click (PPC) advertising, the visibility of your business with your products and services will be increased so that visitors can search for your business by inputting keywords. 

As mentioned above, R-Digital is welcomed for your business and works with us by advertising pay-per-click (PPC) campaigns. If you are interested in working with us, feel free to get a quote and visit our website for further information.