Search engine optimization (SEO) can help you to optimize your organic ranking on search engines, including Google. On the other hand, Google Ads are paid advertisements by using a pay-per-click (PPC) model.

So, which one is suitable for your business, SEO or Google Ads? In the following, you will know more about the differences between SEO and Google Ads, and whether they can be done at the same time. R-Digital, as an SEO agency in Hong Kong, we provide both SEO and Google Ads strategies for you to choose from.

What is SEO?

SEO represents search engine optimization which can improve the visibility of your website on different search engines and increase the organic ranking in the search engine results pages (SERPs).

There are different ways for you to boost the organic ranking by having search engine optimization (SEO). First of all, it is important to have clear and helpful content on your website which can be easily searched by the audience with specific keywords and phrases. The content should be written in simple, readable, and longer, leading to rank better in search engines. It is suggested that the search engine optimization (SEO) content should be understandable so that Google can study and your audience can fully understand your content. Second, link building, as known as backlinks, is also essential for search engine optimization (SEO) which is a hyperlink that links your website to another. By including backlinks on your website, your website will be defined as valuable and relevant content, leading to rank better in the search engine results pages (SERPs). 

Search engine optimization (SEO) does not cost for ranking in organic search, including Google. When making changes to your website, search engine optimization (SEO) can affect your organic ranking. 

While working with an SEO agency in Hong Kong, the costs of advertising can be reduced but the sales will increase by utilizing search engine optimization (SEO). Also, R-Digital aims to boost brand awareness and credibility which can gain more attention from your target audience with search engine optimization (SEO).

What is Google Ads?

Google Ads are based on the pay-per-click (PPC) model which provides biddings for each ad, meaning that you only have to pay when viewers click on your ads. Google Ads are displayed to the viewers when they search for the specific keywords and phrases on different search engines such as Google, indicating that you can attract potential customers by using keywords and phrases. Also, you can target the audience by selecting interests, location, and demographics. As a result, Google Ads can increase the visibility of the selected keywords and phrases, driving the website traffic.

Your business can be promoted through different types of Google Ads. For example, Google Search Ads will be displayed above or beside the search results when the users search for specific keywords; Google Display Ads will be shown on the search results in text, images, or banner format; Google Shopping Ads will be presented when the users search for the relevant keywords of your products. As a digital marketing agency in Hong Kong, we offer all the above services for you to optimize your website so that you can attract more new customers and engage with existing customers.

By comparing to search engine optimization (SEO), Google Ads do not improve the organic ranking of your website in the search engine results pages (SERPs). However, Google Ads are more flexible since you can choose the suitable advertising plan for your business which can increase sales volume and the visibility of your website. Besides, it is noted that Google Ads will always rank above the organic results which are done by search engine optimization (SEO). Therefore, when users search for business or products, there will be an “Ad” label for Google Ads which helps distinguish whether it is from ads or organic results. Moreover, search engine optimization (SEO) does not cost while Google Ads are charged based on the pay-per-click (PPC) model. 

Can SEO and Google Ads be done together?

If both search engine optimization (SEO) and Google Ads are well-managed, they can be done together. At the same time, You can improve the organic ranking and traffic of your website, and increase the visibility of the selected keywords and phrases which will drive paid traffic to your website. By applying both search engine optimization (SEO) and Google Ads strategies, the exposure and potential of your business and website can be maximized. 

When applying search engine optimization (SEO), you can create content by inserting keywords that are relevant to your business, products, or services. By doing so, the organic search rates will increase due to a higher organic ranking in the search engine results pages (SERPs). R-Digital can help you to create SEO content such as writing blog posts. In the meantime, search engine optimization (SEO) generates website traffic continuously so that you can manage your website according to the results. However, although search engine optimization (SEO) does not cost any, the results, tracking, and return on investment (ROI) take time. Therefore, Google Ads should be done simultaneously.

In order to solve the above-mentioned problems, R-Digital can help. Google Ads can be carried out since traffic results, tracking, and return on investment (ROI) will generate promptly. Therefore, the gap time between search engine optimization (SEO) and Google Ads can be solved. You should create relevant keywords in order to attract potential customers and retain the existing customers since they are able to click on your ads and browse your website. With the keywords, conversion rates of visitors can increase so that you can track their previous browsing history on your website.

Benefits of doing both SEO and Google Ads

• Increase the exposure of your business

Search engine optimization (SEO) can increase the visibility of your website by generating organic ranking and results. On the other hand, Google Ads boost the exposure of your business by increasing the chances to visit your website. When both strategies are carried out, the amount of visibility can be increased for a double. 

• Improve traffic to your website

Search engine optimization (SEO) can boost organic traffic but at a slower rate, which is long-term traffic. In contrast, Google Ads can drive paid traffic to your website quickly, meaning that it is short-term traffic. As a result, if you create search engine optimization (SEO) and Google Ads, your website will perform better with both long-term and short-term traffic.

• Utilize keywords

For search engine optimization (SEO), it aims to increase the visibility of your website by adding keywords. Similarly, Google Ads provides keywords bidding which you are targeting. By using keywords with the pay-per-click (PPC) model, it can find out which keywords are more effective for your website.

As a result, you are recommended to carry out search engine optimization (SEO) and Google Ads together in order to enjoy the advantages and grab the attention of potential and existing customers.

We have covered search engine optimization (SEO) and Google Ads and discussed how they can work together. Find out more about search engine optimization (SEO) and Google Ads by checking out our website and blogs. If you are interested in working with an SEO agency in Hong Kong, feel free to contact us.