How do user interface (UI) and user experience (UX) affect SEO?

What is the user interface (UI)?


User interface (UI) is the process of website design in which website designers are going to build the interfaces for the website, letting users feel comfortable. The main objective of the user interface (UI) is to optimize the user experience (UX) which will be settled by website development. With an attractive user interface, the engagement rate of your website will increase since aesthetic platforms are more attractive. In such cases, R-Digital can help you with website design.



Types of user interfaces (UI)


You can choose from different types of user interfaces (UI) in order to have a better website design. R-Digital, as a website design and website development agency, can help you to optimize your website with an attractive website design.


  • Form-based user interface

The form-based user interface allows users to input data into the applications but with a limited selection of choices. For example, form-based user interfaces can be used for telephone sales as the caller will input the information when asking questions on the phone. It can ensure whether the information is input correctly, and the information is missed out or not. 


  • Graphical user interface 

The graphical user interface can be called GUI or WIMP (windows, icons, menus, pointer). Users can interact with the visual interfaces, including the keyboard and monitor. In the graphical user interface, icons are used to represent options that can be accessed by mouse or other pointing devices. Although it is easy for the new users, there are some restricted areas to part of the system.


  • Menu-driven user interface

The menu-driven user interface consists of a list or menu of choices that can lead to a submenu, or navigate to other web pages of your website. The list or menu is usually displayed as a full-screen, pop-up page, pull-down, or drop-down menu. ATMs are one of the examples which provide several menus and lead users to other menus. As a result, the menu-driven user interface is simple for new users and provides self-explanatory options for the users, but sometimes you have to click on several menu screens to a simple function.



How can user interface (UI) affect SEO?


  • Navigate users 

For a good website design, it should have a well-designed user interface (UI) in order to build a website development and provide a better user experience to users. Also, it should anticipate the needs of users which is to ensure that they can find what they are looking for in the website in an easy and fast way. There are some examples of enhancing navigation in website design. For example, you can insert some internal links, such as linking call-to-action (CTA) buttons to the related web pages. By optimizing the navigation of the website, website design can be improved, organic results for your website can be increased and organic ranking can be boosted in the search engine results pages (SERPs).


  • Write clean code

Writing clean code can be easier to crawl by search engines such as Google. When there is a clean code, you can have a clear understanding and reduce the cost of maintenance for the future. It is noted that website design will affect website development as your website is developed according to what you design. If your code is difficult to read and understand, search engine optimization (SEO) can not be done so that the organic ranking of your website will be low on different search engines


  • Make a mobile-friendly and responsive website design

Recently, mobile-first design is put into the forefront since many users are using mobile devices to visit websites. Therefore, when doing website design, you should make your website mobile-friendly which builds your website easier to navigate the users. After optimizing your mobile-friendly website, search engine optimization (SEO) can be performed well and drive organic ranking.



What is user experience (UX)?


User experience (UX) is the process of website development in which website developers turn the website design, i.e. user interface (UI), into an actual website by coding and programming. With a good user experience design in website development, the satisfaction of visitors will increase. Even though there is no direct relationship between user interface (UI) and search engine optimization (SEO), organic ranking can still be performed by user experience (UX). R-Digital believes that we can perform a website that connects you and your audience effectively.



How can user experience (UX) perform better SEO?


  • Add meta tags

Meta tags are the invisible tags in HTML which provide data for your website with organic ranking in the search engines. Although meta tags will not appear on the website directly, they are written through website development which helps perform better on search engine optimization (SEO). In this situation, meta tags will be shown as <head> in HTML documents, including title tag and meta description. Once meta tags are optimized, website content will be more valuable, and organic ranking will be boosted, leading to having a better website development.


The title tag is important since it is the first impression shown to the users. Users can take a quick look and understand what your website is about by looking at the title tag, meaning that the title tag can grab the attention of the users at first glance. Therefore, the title tag should be descriptive and should include keywords that can improve search engine optimization (SEO)


The meta description is also essential for your website as it is describing what your website provides. It will appear together with the title tags in the search results. As a result, the meta description should be accurate, relevant, and understandable which can also boost search engine optimization (SEO)


  • Include internal links

Internal links, i.e. backlinks, can be done in website development, together with search engine optimization (SEO). Internal links are one of the user experience (UX) elements that can boost the performance of search engine optimization (SEO) since users can click on these internal links to find out more about your business, products, or services. As a result, you should include internal links in the stage of website development, generating a better user experience (UX).


  • Lower the bounce rate

Bounce rate is showing the percentage of visitors who enter your website and then leave after opening a single page. As a result, you should ensure that visitors spend as much time on your website as possible. In order to lower the bounce rate, you can build website development by building a better user experience (UX) with valuable content and clean code. You can also optimize website speed for both desktop and mobile. For example, you can analyze the loading speed of your website whether there are too many images or videos on one page, problems with coding language, etc. 


User interface (UI) and user experience (UX) are the important elements of website design and website development. If you have further questions about website design and website development, feel free to visit our website or contact us through email and mobile.



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